Twenty plus years ago I was an admissions advisor and then Director of Career Services at an online college, back when online education was just taking off and experts building their own courses was not a mainstream concept yet. I saw what was possible. If you could teach expertise through portals and online systems, you could reach people anywhere in the world and help them transform their lives. I also saw the void in Higher Education for Entrepreneurship classes. I brought that idea to the board and told them they should put entrepreneur classes online.

They laughed me out of the boardroom.

Eighteen months later Harvard launched their first entrepreneurial online pilot program.

That moment taught me something I have carried ever since. The room is almost never ready for what is coming. That does not make it less true.

I left. I went into sales, landed in luxury real estate, and started selling high-end homes through skilled auctioneers, doing the marketing while they called the auction. This was the early days of Facebook and LinkedIn. MySpace was still a conversation (remember your top 5 ;-). Most people in my world wanted nothing to do with social media. I saw where it was heading and made the pivot. I went online and never looked back.

That first chapter online was spent helping coaches, consultants, experts, speakers, and thought leaders take what they knew and build real businesses around it. Podcasts, funnels, premium programs, marketing and sales systems. The goal was always the same, stop trading hours for dollars, position yourself as an authority to reach more people you are meant to serve online, and build something that lasts and gets your time back to live your life.

I landed major joint ventures with experts whose lists reached 150,000 people. Spoke on stages. Taught on CreativeLive. And I was doing exactly what I had always intended, building a career I could take anywhere. Chicago to Denver to California to Florida. Fifty-eight cities. Eight states. Each one taught me something different about how people build businesses, what they are up against, and what it actually takes to grow without burning out.

What I kept finding was that the strategy was never the real problem. The mindset was. The story the Founder was telling themselves about what was possible, what they deserved, what they were capable of building. Once that shifted we could reverse-engineer the life and business they actually wanted to create. Then we built it.

Tech and AI just help you scale. It is the mindset shifts that surface the bottlenecks and leaks. Rework the process to get the desired results first. Then you build the tech. Then you layer in AI. In that order, every time.

That insight has driven everything since.

Along the way I spent years brokering deals for real estate investors and business owners, working with private equity groups and capital partners, helping owners land capital and get their operations and team ready for investment and acquisition. I learned what sophisticated buyers actually look for when they evaluate a business. It is never just the revenue. It is always the people and systems behind it. An owner with documented processes, clean workflows, and predictable margins gets a completely different valuation, a different conversation, and a different set of options than one running on chaos and tribal knowledge.

Over 20 years my team and I have worked inside businesses across professional services, clinics, trades, coaching, consulting, architecture, construction, real estate, and beyond. The industries look different. The core problem is almost always the same. Revenue hemorrhaging through gaps in process while the owner runs faster trying to outrun it.

PROSPERITYFI exists because that problem is solvable.

None of that comes from a textbook. It comes from a life lived across 58 cities, 8 states, and two decades inside businesses that were either scaling or bleeding — and learning to tell the difference fast.

I was born and raised in Austin, MN. Aka Spam Town USA. Daughter of a fireman, in a town where being good to people was just how you lived, no matter who you were talking to.

I was a competitive athlete and a classical pianist trained under the Suzuki method. Most people associate that kind of drive with team sports. Athletes have it, no question. But when you are a solo artist the practice room is just you and your instrument. No teammate to carry the slack. You become your own accountability, your own comfort, your own coach between sessions. That builds a different kind of character. It also builds the ability to sit inside someone else's chaos without getting pulled into it, which turns out to be exactly what this work requires.

My faith is the foundation, not a footnote. I am led by the Holy Spirit and I lead with integrity because of it. I care deeply about the people I sit across from. Their businesses represent their families, their futures, their freedom. I take that seriously.

I give back wherever I can. Feeding people. Helping nonprofits build better systems. Teaching younger people what I have learned. The work is bigger than the business.

My family moved to Idaho in 2023. I split time between the Treasure Valley and Florida and work with owners across the country. The businesses I serve are doing real revenue, $1M to $50M, and the stakes are real.

I built ProsperityFi because the owners I respect most, the ones who built something real with their hands and their guts, deserve systems that work as hard as they do.

If you are tired of the friction and not sure where to start, let's talk.